SEO
SEO means Search Engine Optimization. In simple words, SEO helps businesses improve their online presence.
You can learn areas such as:
Hyper-Local SEO
This is especially useful for local businesses grow.
For example, a business operating in L. B. Nagar may not want customers from every corner of India. It may mainly want people searching for its products or services around LB Nagar and nearby areas.
That is where understanding local and hyper-local SEO becomes useful. You learn to think about the business, the location, you can reach the customers easily.